About us

Chien Herr (left) and Eugene Tay (right)
It was a simple objective for two fathers - give their children something to engage with instead of playing computer games in isolation. 


Since they grew up with fond memories of tabletop games, they wanted to recreate those moments for their families. First they started with existing board games, then they got creative with the rules, next they designed original games with paper and pen. 


That’s when they decided to turn these ideas into professional products for everyone else to enjoy.
“The pandemic has changed the way we live, work and play. For many families with young children, trying to keep them entertained at home and not succumbing to digital devices has been one of the greatest challenges..” - Lee Chien Herr
Lee Chien Herr​
Chien Herr, a father of two, weaned his children off digital device via board games such that it has become a weekly routine in their family. When not engaging with his clients to find solutions to their legal issues, Chien Herr dreams of creating fun for his children and allowing them to learn in their own ways during these gaming sessions. Let's Go Singapore is a manifestation of his dream and he sincerely hopes that more families can find time to enjoy playing games together.
"Cross-disciplinary learning are proven to be more effective than subject specific lessons. The modern child are hungry for an experience and a system that expects them to sit down to route learn from textbooks are a thing of the past." - Eugene Tay
Eugene Tay
Eugene attributes his ability to be a successful entrepreneur to the many years of gaming experience. Eugene was the founder of creative thinking and writing school Monsters Under the Bed from 2006 to 2016, and The Alpha Mind from 2016 - 2023. He created programmes teaching gaming principles and design thinking methodologies for children age 8 to 18. Eugene believes that children learn best through self discovery, and games provide the perfect platform for such an experience.

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  • Programmes Dev
  • Let's Go Board Game
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An hour of Learning, a Lifetime of Takeaways

So since November 2017, Temasek Foundation Nurtures (TF Nurtures) introduced the Learning is Fun and Exciting (LIFE) programme. LIFE lets children learn life values and get to form their own principles through creative activities like games and role-playing for 45 minutes once to twice a week in various SCCs. They incorporate core values such as respect, responsibility, resilience, integrity, care and harmony.

During the initial phase, TF Nurtures partnered trainers from two education centres in Singapore – Julia Gabriel Education and The Alpha Mind – to conceptualise the LIFE programme.
In this pilot run that lasted for eight months, SCCs have the choice of adopting two curriculums, tailored for children between the ages of seven and nine. The Foundation is currently working with more partners as the programme progresses.

Learning Life Values the Fun and Meaningful Way

For children who go to SCCs, their SCCs become one of the places where they spend most of their waking hours, outside of their home and school. The LIFE programme helps these children learn about life values in a fun yet meaningful way.
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We collaborate with curriculum trainers such Julia Gabriel Education, The Alpha Mind and Ivy Cubs to develop values-based curricula and training opportunities for staff in SCCs. The curricula incorporate core values such as respect, responsibility, resilience, integrity, care and harmony. Besides curriculum training sessions, we are also partnering with organisations such as SHINE, to make available foundational skills courses.

Nurturing the Change-Makers of Tomorrow, Today

Since its launch in late 2017, the programme has expanded to include 160 coaches in 34 SCCs across the island. The SCCs are managed by a variety of operators such as the YMCA of Singapore, Big Heart Student Care, Life Student Care and Raffles Student Care.
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The LIFE programme value-based curricula was developed in collaboration with four education organisations, including Julia Gabriel Education. Its THRIVE curriculum, for example, aims to empower children to better understand their strengths and appreciate positive respectful relationships.
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Through the unconventional curricula, young minds learn values like respect, integrity and harmony via role play, craftwork and interactive games. They even practise mindful breathing and saying aloud what they are grateful for.
MP Edwin Tong, Minister of Culture, Community and Youth, stopped by our booth to have a game with the students.
Chien Herr explaining to the students the alternative rules 
​- Let's Go Taboo!
Resorts World treat for 1,000 kids as in-person celebration of Children's Day returns | 6 Oct 2022 by Aqil
Hamzah

​SINGAPORE - Children's Day came early for some 1,000 primary school pupils as they spent Thursday morning taking part in carnival activities at Resorts World Sentosa.
Their morning was made sweeter with a visit to Universal Studios Singapore, made possible by the annual community fund-raiser Children for Children (CFC).
Since its launch in 2008, CFC has provided more than 13,000 children from low-income backgrounds with the opportunity to visit iconic attractions here, including the Singapore Flyer, Singapore Zoo and the now-defunct Underwater World.
Let's Go was featured in partnership with TRLC's Fund for Fund initiative to provide gaming as a way to improve mental wellness.
At 50, Merlion woos kids with storybook, board game, high chair and romper | 18 Sept 2022 by Elisa Chia

​And for families with kids aged four to eight, why not bond over Let’s Go!, a board game featuring Merli and Singapore landmarks?
Challenge your children to be the first to get to the destination while, at the same time, teach them simple arithmetic, pattern matching and strategic thinking skills.
It is created by two fathers – Mr Eugene Tay, 43, and Mr Lee Chien Herr, 42 – who grew up on a staple of board games and now enjoy designing them for their children. Mr Tay has a six-year-old son and Mr Lee has two kids aged six and eight.
This is the first offering from their start-up Mer-Lion Game Studios.

​Time To Par-tay! Singapore's Merlion Celebrates Its 50th

Merli-Go-Round x Merlion 50th edition | 31 August 2022 by Janelle Yong
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Follow adorable mascot Merli on an adventure to rediscover Singapore while saying hi to all 6 of our official Merlions.
To participate, simply download the Visit Singapore Travel Guide app and sign up for a Visit Singapore account. Then, follow the Merli-Go-Round x Merlion 50 guide to meet all 6 Merlions.
Be sure to check-in via the app at each location to complete the quest there, and feel free to explore the attractions near each Merlion; for instance, you can take a ride one the Singapore Cable Car at Mount Faber, or go for a nature walk at Lower Pierce Reservoir near the pair of Merlions at Ang Mo Kio Ave 1.
Upon completing all the quests, you'll be eligible to redeem a limited-edition Merli Wrist Rest Plushie (while stocks last).

Till 30 September 2022
Download the Visit Singapore Travel Guide app here or here