Chien Herr (left) and Eugene Tay (right)
It was a simple objective for two fathers - give their children something to engage with instead of playing computer games in isolation.
Since they grew up with fond memories of tabletop games, they wanted to recreate those moments for their families. First they started with existing board games, then they got creative with the rules, next they designed original games with paper and pen.
That’s when they decided to turn these ideas into professional products for everyone else to enjoy.
“The pandemic has changed the way we live, work and play. For many families with young children, trying to keep them entertained at home and not succumbing to digital devices has been one of the greatest challenges..” - Lee Chien Herr
Lee Chien Herr
Chien Herr, a father of two, weaned his children off digital device via board games such that it has become a weekly routine in their family. When not engaging with his clients to find solutions to their legal issues, Chien Herr dreams of creating fun for his children and allowing them to learn in their own ways during these gaming sessions. Let's Go Singapore is a manifestation of his dream and he sincerely hopes that more families can find time to enjoy playing games together.
"Cross-disciplinary learning are proven to be more effective than subject specific lessons. The modern child are hungry for an experience and a system that expects them to sit down to route learn from textbooks are a thing of the past." - Eugene Tay
Eugene attributes his ability to be a successful entrepreneur to the many years of gaming experience. Eugene was the founder of creative thinking and writing school Monsters Under the Bed from 2006 to 2016, and The Alpha Mind from 2016 - 2023. He created programmes teaching gaming principles and design thinking methodologies for children age 8 to 18. Eugene believes that children learn best through self discovery, and games provide the perfect platform for such an experience.